Privacy Policy

1. INTRODUCTION THE PERSONALITY COLOR MATRIX, LLC. ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website: https://www.thecolormatrix.com (the "Site").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site. We reserve the right to make changes to this privacy policy at any time and for any reason. Any changes or modifications will be effective immediately upon posting the updated privacy policy on the Site, and you waive the right to receive specific notice of each such change or modification.

2. INFORMATION WE COLLECT
We may collect personal data that you provide to us voluntarily, including but not limited to:

  • Personal Identifiers: Name, email address, postal address, phone number, and other similar contact information.
  • Account Information: Username, password, and preferences when you create an account on our Site.
  • Commercial Information: Records of products or services purchased, obtained, or considered.
  • Internet Activity: Browsing history, search history, and information regarding your interaction with our website.
  • Communications: Correspondence such as emails, chat messages, or submissions through contact forms.


2.1 Information Collected Automatically
When you visit our Site, we may automatically collect certain information about your device, including:

  • Device Information: Type of device, operating system, browser type, IP address, and device identifiers.
  • Usage Data: Time of visit, pages visited, time spent on pages, referring website addresses.
  • Cookies and Similar Technologies: Information collected through cookies, web beacons, and other tracking technologies (see our Cookie Policy section).


3. HOW WE USE YOUR INFORMATION
We may use the information we collect for the following purposes:

  • To provide, maintain, and improve our Site and services
  • To process transactions and send related information
  • To communicate with you about your account, orders, products, or services
  • To send marketing and promotional communications (with your consent where required by law)
  • To personalize your experience and deliver content relevant to your interests
  • To respond to your inquiries and provide customer support
  • To ensure the security of our Site and detect fraud
  • To comply with legal obligations
  • For any other purpose with your consent


4. LEGAL BASIS FOR PROCESSING (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
  • Contract: Where processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
  • Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by us or a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.


5. DATA RETENTION
We will retain your personal data only for as long as is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need to use your data, we will remove it from our systems or anonymize it so that it can no longer be associated with you.

6. DISCLOSURE OF YOUR INFORMATION
We may share your information in the following situations:

  • Service Providers: With third-party vendors, consultants, and other service providers who work for us and need access to your information to do that work.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Legal Requirements: If we are under a duty to disclose or share your personal data in order to comply with any legal obligation.
  • Protection of Rights: To protect the rights, property, or safety of our company, our customers, or others.
  • With Your Consent: In any other circumstances where we have your consent.


7. YOUR DATA PROTECTION RIGHTS
Depending on your location and applicable laws, you may have the following rights:

  • Right to Access: The right to be informed of and request access to the personal data we process about you.
  • Right to Rectification: The right to request that we amend or update your personal data where it is inaccurate or incomplete.
  • Right to Erasure: The right to request that we delete your personal data in certain circumstances.
  • Right to Restrict: The right to request that we temporarily or permanently stop processing your personal data.
  • Right to Object: The right to object to our processing of your personal data for direct marketing purposes or based on our legitimate interests.
  • Right to Data Portability: The right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party's service.
  • Right to Not Be Subject to Automated Decision-making: The right to not be subject to a decision based solely on automated decision-making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.


To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

8. DATA TRANSFERS
Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.
If you are located in the European Economic Area (EEA) or the United Kingdom, we will ensure that any transfer of your personal data to countries outside the EEA or UK is done so using appropriate safeguards, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Binding Corporate Rules
  • Approved certification mechanisms or codes of conduct


9. CHILDREN'S PRIVACY
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we learn we have collected or received personal data from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

10. COOKIE POLICY
We use cookies and similar tracking technologies to collect information about your activities on our Site. Cookies are small data files that are placed on your device when you visit a website. We use the following types of cookies:

  • Essential Cookies: Necessary for the Site to function properly.
  • Preference Cookies: Enable the Site to remember your preferences.
  • Statistics Cookies: Collect anonymous data to help us understand how visitors interact with the Site.
  • Marketing Cookies: Track your activities on the Site and other websites to deliver personalized advertisements.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.

11. DATA SECURITY
We have implemented appropriate technical and organizational measures to secure your personal data from accidental loss and unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. While we do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Site.

12. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, the purposes for collecting the information, the categories of third parties with whom we share the information, and the categories of information that we sell or disclose.
  • Right to Delete: You have the right to request that we delete personal information about you that we have collected.
  • Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information.
  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.


To exercise your rights under the CCPA/CPRA, please submit a verifiable consumer request to us through the contact information provided below.

13. NEVADA PRIVACY RIGHTS
Nevada residents have the right to opt-out of the sale of their personal information. We do not currently sell personal information as defined in Nevada Revised Statutes Chapter 603A. However, if you are a Nevada resident, you may submit a request to opt-out of potential future sales by contacting us using the information in the "Contact Us" section.

14. DO NOT TRACK SIGNALS
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Currently, our Site does not respond to browser "Do Not Track" signals.

15. DATA COLLECTION IN THE MOBILE APP
In addition to the information collected on our website, our mobile app gathers specific data to provide a personalized user experience. This includes:

  • User Profile Information: When creating a profile, users may provide information such as a username, password, biographical information, and links to social media profiles.
  • Device Information: The app may collect technical information, such as device type, operating system, and app version, to ensure optimal performance and troubleshoot potential issues.


16. DATA PROTECTION & USAGE
We use industry-standard security measures to protect your data, including encryption of personal information during transmission. Personal data collected in the app is solely for functionality and personalization purposes and will not be shared with third parties unless necessary to fulfill a service request or comply with legal obligations.

17. UPDATES TO OUR PRIVACY POLICY
Our privacy practices may change periodically to enhance user privacy and comply with applicable laws. The updated version will be indicated by an updated "Last Updated" date. We recommend reviewing our policy regularly to understand the latest practices in protecting your information.

18. CONTACT US
If you have questions or concerns about this privacy policy or our privacy practices, please contact us at:
The Personality Color Matrix, LLC.
3460 E. Kael St. Mesa, AZ 85213
connect@thecolormatrix.com
+1 (310) 237-2567

For EU/EEA residents, we have appointed a Data Protection Officer who can be contacted at connect@thecolormatrix.com.

If you are located in the EU/EEA and you believe we are processing your personal data unlawfully, you have the right to lodge a complaint with your local data protection supervisory authority.

By using our Site, you acknowledge that you have read and understand this privacy policy.